Appeal to Emotion Examples
In argumentative speaking and writing, we often use fallacies, which are illogical reasoning patterns, to argue our point. An appeal to emotion is a specific type of fallacy in which one manipulates another's emotions to win an argument. Emotional appeals do not rely on facts or evidence; rather, they rely on playing on emotions.
1. Grocery store commercial that shows a happy family sitting around the table at Thanksgiving.
2. A real estate ad that shows a happy young family with children moving into the home of their dreams.
3. A politician who argues that the other party is going to cut spending and that will have a negative impact on grandmothers living on social security.
4. A political ad that shows the candidate shaking hands with the community as he leaves church on Sunday morning.
5. A baby products commercial that shows dad having a "night in" with his sons.
6. A principal who talks with his faculty about doing the right things to support students just before he asks for a volunteer to lead the after-school science club.
7. A Red Cross commercial that shows the aftermath of a hurricane just before asking viewers to donate money.
Ad Hominem Examples
Madame Bovary Part Two Chapters 8-11 Summary
Ad vs. Add