Appeal to Emotion Examples

Appeal to Emotion

In argumentative speaking and writing, we often use fallacies, which are illogical reasoning patterns, to argue our point. An appeal to emotion is a specific type of fallacy in which one manipulates another's emotions to win an argument. Emotional appeals do not rely on facts or evidence; rather, they rely on playing on emotions.

Examples of Appeal to Emotion:

1. Grocery store commercial that shows a happy family sitting around the table at Thanksgiving.

2. A real estate ad that shows a happy young family with children moving into the home of their dreams.

3. A politician who argues that the other party is going to cut spending and that will have a negative impact on grandmothers living on social security.

4. A political ad that shows the candidate shaking hands with the community as he leaves church on Sunday morning.

5. A baby products commercial that shows dad having a "night in" with his sons.

6. A principal who talks with his faculty about doing the right things to support students just before he asks for a volunteer to lead the after-school science club.

7. A Red Cross commercial that shows the aftermath of a hurricane just before asking viewers to donate money.

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